About Us

In 2015, a young man named Eric posted a video on YouTube to show his dad that he had purchased a new motorcycle. He called the channel "Yammie Noob" since he had bought a Yamaha, he was very new to riding and it was a throwaway moniker on the internet. Little did he know that it would become a recognized brand throughout the world in just a few years.

With over 1,000,000 subscribers on YouTube, hundreds of millions of views, and dozens of motorcycles given away to fans of the channel, Yammie Noob has grown to be one of the preeminent sources for motorcycle education and entertainment online (we call it "edutainment"). We pride ourselves on giving honest feedback on new motorcycles, helping new and experienced motorcyclists, and always having fun along the way.

With a team of 8 people we create daily video content that serves the riding community and advances the enthusiast. This store, shop.yammienoob.co, continues that mission. We launched it in order to test new gear and sell products without being beholden to corporate sponsors or interests. We only sell what we would ride and wear. So shop with confidence, and go forth my sweet little squid.

If you've never seen a Yammie Noob video on YouTube, then check this one out below to get a feel for what we're all about.